Company Information

CareGiverHelper Company Overview and Market Demographics

Company Description

CareGiverHelper, Inc. (www.caregiverhelper.com ) has created a web-based service that improves task organization and communication between family caregivers to assist in facilitating daily activities, emergency response and long term planning. This online marketing company derives revenue from corporate sponsorships, licensing of branded CareGiverHelper websites, and highly targeted banner advertising.  CareGiverHelper delivers highly targeted demographics to advertisers, along with online email broadcasting and polling technology that provides instant focus group capability.

Caregiver Market Statistics

• 44 million caregivers age 18 and older in US
• 21% of the population provide unpaid care to family member/Friend
• The “typical” caregiver in the U.S: Age, 46 female, college educated, employed
• 59% of caregivers work either full or part-time while providing care
• On average, caregivers provide 21 hours of care per week.

Profile of Care Recipients¹

• 65% are female,
• Caregivers of older adults are more likely to be taking care of their mother (34%), grandmother (11%), or father (10%).
• 85% of caregivers indicate the person they care for takes prescription medicine.
• The average length of care is 4.3 years.

Caregiving Impact on Health

• 40% of female caregivers experience emotional stress as a result of caregiving
• 26% of men caregivers experience emotional stress as a result of caregiving

Caregiver Impact on Employers²

• 44 million Americans or 21% of households provide care for family members
• 64% are of the families are employed full or part time
• 40% of caregivers have childcare responsibilities
• 25% of employees have senior care responsibility
• $2,100 per year per employee is the cost to employers due to productivity loss
• One third of large employers offer eldercare programs
• Elder care programs provide positive financial returns for sponsoring companies
• Employee utilization of elder programs is low due to understanding, in effective communication, misconceptions, organizational behavior.
• Eldercare will hit critical mass in 2012 when baby  boom generation turns 65

Caregiver Challenges

As loved ones age and face increasing difficulty in coping with daily activities, they require increasing amounts of assistance.  In many cases, the task of providing such care giving assistance is shared among siblings and/or friends.  Despite sincere intent, shared caregivers find that communicating with each other, collaborating on decisions, keeping track of documents, and interacting with doctors, lawyers, and accountants to be a daunting task.

CareGiverHelper Solution

CareGiverHelper has created a web-based service that improves task organization and communication between family caregivers in order to assist in facilitating daily activities, emergency response and longer term planning processes. It also includes discussion and support groups that are facilitated by resource communities that each focus on a specific health related topic.  The service is free of charge for non-paid caregivers and their families.

Benefits to Caregiver and Care Recipients

• CareGiverHelper is offered for FREE to unpaid care givers
• Families can share in the care giving responsibilities thereby reducing the stress on any one  individual
• Find resources in their local community
• Reduces the guilt of not being local to help
• Phone numbers, Medication list, online calendar are easily accessed online
• Families can access from different states or countries via the internet
• Family sites can be established with different levels of information access
• Sharing information, ideas and concerns online is more convenient than scheduling phone time
• Private and secure

Benefits to Companies that Partner with CareGiverHelper

• Employers save an estimated  $300 per year from productivity gains
• Companies can show their commitment to their community and society
• Increases brand awareness through branded portal
• Employers may be able to retain valuable employees

Business Model

• CareGiverHelper acquires members from both non-profit and for-profit organizations. 
• We make extensive use of affinity channel partners to get to market rapidly and at a low cost.  Revenue is derived from premium branded site licensing, paid sponsorships, and banner advertising. 

Market Segments

Employee Benefits Employee Assistance Providers Housing Senior living Assisted Living Nursing homes Hospice Insurance Health Supplemental health Long term care Non-Profit Organizations Charities Associations Religious groups Affinity groups

Healthcare Hospitals Rehabilitation centers Home healthcare agencies Pharmacies Pharmaceutical companies Online Senior Care sites Healthcare sites Baby Boomer sites Media Web Print Radio TV

1. 1997 National Alliance for Caregiving/AARP National Caregivers Survey
2. According to The MetLife Caregiving Costs Study: Productivity Losses to U.S. Business,